Here’s some evidence that most online advertising is completely worthless.
Moeller also touched on the two most common complaints about digital advertising scams: advertisers are paying for ads that are viewed and clicked on by bots, not humans; and ads are placed by thousands of automated “ad exchanges” that are out of control of the advertiser on sites and pages that don’t match the advertiser’s products.
I’m happy to say that I’m part of the problem, because I use ad blockers. You should, too.
Read more at Zero Hedge.